In honor of the Olympics in Rio, McDonald's is running a number of specials. The most prominent are the "certain victory"burgers. Certain Victory is a rough translation of the the Japanese 必勝 on the bandanas you might have seen fans wearing at sporting events. The meaning of this would also encompass "victory or bust", etc.
These two sandwiches were developed with the Olympics in mind. The pineapple of the pineapple/beef burger represents a gold medal, and the tomato of the tomato/chicken sandwich represents the rising sun of the rising sun flag. マックドナルド 必勝
Photo is a web capture for explanatory purposes, copyright belongs to the company.