2008-06-30

Is Nippon Ham Interested in Anti-Fatigue Drinks?

Japan Pharmacology and Therapeutics (薬理と治療) is an interesting scientific publication to keep an eye on, because data from scientific trials are often published which shed light on what products both drug and food companies are trying to develop.

In the March issue, Nippon Ham published a set of three trials (anti-fatigue efficacy and two safety) on their imidazole dipeptides (CBEX-Dr) which are extracted from chicken breasts. Companies don't usually put out that much effort and money on human efficacy and safety trials unless they are serious.

The results were positive, but as there is not yet a FOSHU category for anti-fatigue, one wonders when they will be able to use the data and if so, will the protocols in this study be acceptable. It is not easy to measure fatigue.

The trials were all in the form of a drink, so maybe we can look forward to such a chicken breast extract drink from Nippon Ham.