Here is an article about a new Recaldent gum which is going to be introduced next month called "Kamu Power" or "Chewing Power".
In addition to the CPP-ACP ingredient in other Recaldent gums, this new offering has a long lasting taste which will allow you to chew more. The company cites studies that show that people are eating more and more soft food and therefore chewing less, even though there are other studies which show that chewing has important connections to saliva production and mental functions.
So in addition to the dental health market, they are trying to target students and other people looking for any mental edge possible.
