Spotted these new chilled coffees from Toyo Beverage in a convenience store. Very attractive packaging, but lined up next to one another the explanation on the packaging can be a tad confusing. The Cafe au Lait on the left notes use of 100% open fire roasted arabica beans. The arabica beans are an Ethiopian mocha blend. In this case, "mocha" is used to refer to the bean variety.
On the right is a Cafe Mocha which uses Italian couverture chocolate. In this case, the "mocha" refers to coffee variety that includes chocolate and milk. The labeling is not a mistake, but it assumes a decent amount of knowledge on the part of the consumer, or else it assumes that most people just look at the illustrations.
トーヨービバレッジ カフェオレ カフェモカ クーベルチュール・チョコレート 直火焙煎