Meiji is introducing a new gum as part of its Xylish line called X Juicy Shower. This gum is not a zero calorie cum however, but instead focuses on a new taste technology. Meiji claims a new proprietary soft coating method which provides an initial burst of fruity flavor plus long lasting sweetness. This is accomplished by the combination of two methods. First, in addition to the hard, sugar coating which typically surrounds the gum base, X Juicy Shower has an additional soft, sugar coating beneath the hard coating. This results in an initial burst of fruity flavor. Second, the gum base contains encapsulated fruity flavor and encapsulated sweetener (for a longer lasting sweet taste). There are two flavors, Muscat and grapefruit. 明治 Ｘジューシーシャワー マスカット グレープフルーツ ソフト糖衣製法
http://www.meiji.co.jp/corporate/pressrelease/2012/detail/20121105_01.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Kirin Brau Meister is a German style beer developed by a Kirin employee who studied and received an official braumeister designation. I do not see that it is a beer based on the old German beer law, but instead is based on the German "weiter trinken", which means a taste you never tire of. The website explains it as going far beyond taste to include color, mouth feel, initial taste, after taste, as well as the finest ingredients. So this is obviously a premium beer and looks to only be available on tap.
http://www.kirin.co.jp/brands/braumeister/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Meiji is celebrating 20 years of its Meltykiss chocolate line. Meltykiss chocolates have powdery chocolate surrounding a creamy chocolate core (also flavored chocolate - matcha, strawberry). The product readily melts in your mouth, thus the "melty kiss". Meiji is now introducing product extensions of this line into two different existing Meiji chocolate product. Either the creamy or the powdery chocolate used in Meltykiss will be used in some Almond, Macadamia and Fran products and the Meltykiss will be prominent on the label. This addition may help differentiate these products from very similar offerings from other companies. 明治 アーモンド マカダミア フラン メルティーキッス
http://www.meiji.co.jp/corporate/pressrelease/2012/detail/20121030_01.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Eitaro is a famous store in Tokyo which makes a variety of sweets which are bought as omiyage presents when visiting Tokyo. This store seems to be in the fortunate position that the store is more famous than any single product they sell, making it harder for other stores to compete with them. KitKat has collaborated with Eitaro to produce a brown sugar syrup-white chocolate KitKat variety which is only available in Tokyo. ネスレ キットカット ミニ 榮太樓黒みつ
http://d.nestle.jp/kitkat/omiyage/kk_mni_eitaro_kuromitsu.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
