MOS Burger Ultraman Collaboration‏

MOS Burger is collaborating with Ultraman in a summer promotion. There are toys given away with children's meals, chances to enter on the internet for larger prizes (via QR codes received with kids' meals) and there are in store events around Tokyo. Ultraman is obviously huge among kids in Japan, but I have been surprised how well known Ultraman is outside Japan as well. Nothing like Pokemon, but still fairly well known.

http://waiwai.mos.co.jp/ultra/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

McDonald's Oreo McFlurry‏

McDonald's is selling an Oreo McFlurry in Japan, which shows how strong a brand Oreo is even in Japan.

http://www.mcdonalds.co.jp/quality/basic_information/menu_info.php?mid=8614

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Meibalance Vacation Giveaway‏

This is interesting and may be a sign of the demographic shift in Japan. Meibalance (short for Meiji Balance) is line of complete nutrition products normally aimed at older adults or hospital patients. This promotion shows that Meiji is aiming at a wider audience for this product line. If you didn't know the difference, you would think these were any other energy or nutrition drink - and of course they can be used just that way.

The top prize in the giveaway is are stays at any of the JTB affiliated onsens (hot spring hotels) around Japan. Minor prizes are gourmet foods or small household appliances. Entry is by collecting proof of purchase labels and mailing them in attached to a postcard.

http://www.meiji-eiyoucare.jp/campaign/201207_onsen/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Chip Chop 50 Percent Plus‏

Meiji Chip! Chop snacks now have an even more chocolaty taste and the package contains 50 percent more by weight. The line has seasonal variety flavors and now has special animated characters to promote it - the "Chip! Choppers".

Copy
チョコ感UP！さらにあとひく美味しさ！
More chocolaty! A taste that leaves you wanting more!
甘くてしょっぱい！
Sweet and salty!

http://www.meiji.co.jp/sweets/chocolate/chipchop/

Photo is a web capture for explanatory purposes, copyright belongs to the company.