Kirin Tanrei Beer Featuring National Soccer Team

This is a preview of special Kirin Tanrei Green Label 2nd category beer cans which will go on sale April 22nd in the run-up to the World Cup. Nicely done, in my opinion. キリン 淡麗 グリーンラベル サッカー日本代表

http://www.kirin.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji VAAM Diet

This is interesting for a number of reasons. As some might know, V.A.A.M. stands for vespa amino acid mixture and was discovered in giant wasps who employ this special amino acid balance in order to fly extremely long distances. This was eventually tested in humans and ended up as a sports drink what is used by Japanese athletes, including an Olympic gold medalist marathon runner. The brand name drops the periods and becomes VAAM.

This is the newest version of that product and is obviously aimed at women - note the photo of the lady on the bike and all the pink on the label - and is called VAAM Diet.

The first interesting thing is the zero added sugar. Amino acids have notorious taste issues, so getting rid of the sugar is probably not very easy. Second, they are now using D-V.A.A.M. which means they have a new mixture, which they allude to in the explanation. The website shows the same 17 amino acids at the original product, so the proportions must have been tweaked. They say the new mixture is said to be aimed at being "smart", which in Japanese means thin and stylish. That is as close as they come to making a claim. Usually, the key in health products is to always advise a healthy exercise regimen first and then be evasive about possible added benefits of a specific product within that exercise regimen.

In any case, a product with an interesting history which continues to evolve. 明治 ヴァームダイエット

http://www.meiji.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Yamazaki Crab and Tomato Sauce Pasta Lunch Pack

Yamazaki has introduced a blue crab and ripe tomato sauce pasta Lunch Pack as part of its Bistro Yamazaki series. The Bistro Yamazaki series includes premium selections to the basic Lunch Pack line.

The lunch pack series is extremely popular and can be found in any convenience store in Japan. The slices of bread are sealed along the edges, keeping the contents fresh longer.　ヤマザキ ランチパック 渡り蟹 完熟トマト パスタ

http://www.yamazakipan.co.jp/ 

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Fujiya Nectar 50 Years

Fujiya's fruit juice brand Nectar is celebrating 50 years of sales. This is a period photo of a Fujiya vending machine as they looked in the 1970s and 1980s. 不二家 ネクター

http://www.fujiya-peko.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.