KitKat Kohaku Pack

The red-white combination is traditionally associated with good fortune in Japan and can be frequently seen in products, at shrines and even the national flag. Nestle mixes the traditional red KitKat packages with white chocolate packages in one bag to achieve the same effect and sells it as a good luck for students taking their entrance exams. They have also added a popular young singer, Miwa, on the label.


Photo is a web capture for explanatory purposes, copyright belongs to the company.

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