Olympic Worldwide Sponsors
Obviously, this is an elite category, but as I have mentioned before, it does place limits on this companies also. The two food companies, McDonald's and Coca Cola, both actively support the Olympics in all the media, but they cannot choose Japan over other countries. All the companies who support the JOC have signs on their sites cheering on the Japanese team.
http://www.joc.or.jp/about/partners/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Japan Olympic Committee Official Partners
The food companies in this category are Nissin, Meiji, Lotte, Nissin Oillio, Marudai, Zennno and possibly TBC. The odd thing about Zenno (or JA as many people know it) is that I can find very little mention of them being a sponsor on the internet. I believe their sponsorship is based on their support for Japan's table tennis team, but even that is sparse. Seems like they would make more of their investment. Most of these companies concentrate on a few top athletes in a few select sports.
http://www.joc.or.jp/about/partners/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Japan Olympic Committee Gold Partners
Only two food companies shelled out enough to make this status - Asahi and Ajinomoto.
http://www.joc.or.jp/about/partners/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Lipton goes through Morinaga in Japan and they are holding a "home cafe goods" giveaway. They look to be glasses and plates suitable for a picnic. Entry is by mailing in proof-of-purchase marks from Lipton teas (lemon tea, Jasmine lemon peel tea, milk tea or peach tea).
http://www.liptonchilled.com/campaign/1000/summersmile/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
