Daesang, a Korean food company, sells a few select products in Japan. They appear to depend heavily on online purchases. They claim to have a 70 percent market share of the vinegar drink market in Korea. Both Japan and Korea have histories of producing and drinking vinegars and they are generally considered health drinks. As these drinks result from fermentation, almost every brand can claim unique benefits related to specific ingredients and cultures used.
Daesang sells 3 varieties of its red vinegars (紅酢 or ホンチョ) in Japan: pomegranate (ざくろ), blueberry (ブルーベリー) and wild strawberry (野いちご). This product is also promoted by a popular K-Pop girl band, KARA.
http://www.daesang.co.jp/campaign/hongcho/online2.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
FamilyMart is collaborating with two award winning restaurants (one in Tokyo and the other in Osaka) to bring spaghetti products inspired by the restaurants to FamilyMart stores. In collaboration with Tabelog (a Japanese food and dining social site) they are conducting voting to choose the exact dishes that will be sold.
イル テアトリーノ ダ サローネ （IL TEATRINO DA SALONE） in Tokyo
ポンテ ベッキオ （PONTE VECCHIO） in Osaka
http://tabelog.com/tieup/familymart/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Morinaga is promoting Lipton Extra Shot chilled cup drinks by giving away French BOUL'MICH (ブールミッシュ) sweets or St.Cousair (サンクゼール) jam to 1,000 people who enter by typing in an ID hidden under a sticker on each package. Lipton Extra Shot has won Monde Selection (もんドセレクション) and iTQi product awards for taste.
http://lp-ex.net/
http://www.liptonchilled.com/special/extrashot/secret/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Coca Cola is introducing Schweppes to Japan with a campaign featuring Pierce Brosnan and emphasizing its British origins and adult taste. British Lemon Tonic is written on the label.
http://c.cocacola.co.jp/schweppes/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
