Over the past few years, Suntory's Craft Select series has been introducing a consistent string of excellent beers - always interesting, frequently best in class. The current IPA is simply the best IPA I have ever tried. I also think the design using metallic colors is modern yet subdued and very attractive. These sell at a slight premium vs regular beer - 227 vs 217 yen per 350 ml can.
The current copy reads essentially, "When you gather with friends and drink Craft Select you can enjoy a different from what you normally drink, or in the home you can enjoy a different taste, that's BEER BAR". It does not really work in English, but of course the English "BEER BAR" is only used for decoration, not for meaning.
Key Words: Suntory, Craft Select, BEER BAR, IPA サントリー クラフトセレクト ビアBAR
Photo is a web capture for explanatory purposes, copyright belongs to the company.