2012-08-18

Wendy's Lobster & Caviar Burger

To celebrate the opening of their new location (second location) in Roppongi, Wendy's is adding 3 items to its Japan Premium series and calling them collectively Ocean Premium. Once again, the prices are high, but they certainly look like nothing I have ever seen before. There is a link to a good article below.

Ocean Premium
Caviar & Lobster Sandwich (Canadian Omar Lobster, caviar) 1,280 yen
Lobster Surf & Turf Burger (Canadian Omar Lobster, steak) 1,280 yen
(I assume the surf & turf refers to lobster and steak coming from sea and land.)
Garden Sensations Caviar & Lobster Salad (Canadian Omar Lobster, caviar) 1,580 yen

PDF Press Release
http://wendys.co.jp/wendys/pdf/120801.pdf

Good Article
http://www.walletpop.ca/blog/2012/08/13/lobster-and-caviar-burgers-wendys-goes-upscale-in-japan/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Pepsi Salty Watermelon

I have shown this product before, and I show it again here to emphasize how Suntory and Pepsi are not shy about putting salt up front and center on a label.

http://www.suntory.co.jp/news/2012/11442.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Perfect Plus Salt Energy

This jelly type drink in a pouch is part of the Meiji Perfect Plus energy bar and drink line. This one puts salt in the name and contains sodium, potassium, magnesium, citric acid and vitamin B6.

http://www.meiji.co.jp/corporate/pressrelease/2012/detail/20120612_01.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji VAAM the Comic‏

VAAM is a sports drink which claims to help the user burn fat, and therefore help athletes perform at higher levels (supposedly glycogen is not depleted as quickly). Meiji has an online series of comics where Mr. VAAM introduces VAAM to a variety of people. In one a boy and he ends up with better track and field results, and in another a lady gets in shape simply by drinking VAAM and riding her bike to work.

http://vaam.jp/sports/comic/index.jsp

Photo is a web capture for explanatory purposes, copyright belongs to the company.