Wakado Gyunyuya 20th Anniversary‏

The Asahi subsidiary Wakado is celebrating 20 years of its Gyunyuya (牛乳屋) line of coffees, teas and cocoa drinks with a cup and water pot giveaway. Entry is by collecting proof of purchase seals from products with the Mirukun (みるクン) character on them and then affixing them to a postcard. Gyunyuya roughly means local milk store (sometimes home delivery milk store) in Japanese. If you change "gyunyu" to "miruku" (the Japanized version of milk) and then change the "ku" into "kun" (an familiar honorific used in place of san for boys and young men) you have the name for the cow character which is pictured on these products - Mirukun. Getting from "gyunyuya" to "mirukun" in Japanese is pretty straight forward if you see it written.

http://www.wakodo.co.jp/product/coffee/campaign/sp1/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.