Having previously only been on sale in regional markets, Meiji is now selling Bono Cheese nationwide. They use Reina Triendl (トリンドル 玲奈), a half Japanese/half Austrian "talent" in the ads, and heavily emphasize that it is Tokachi (十勝) region of Hokkaido cheese. It comes in two varieties: cheddar with an umami taste derived from the cheese starter and mozzarella with a slightly milky taste.
http://www.meijitokachi.jp/product/cheese/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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