Nothing is in focus in this photo, so I assume it represents someone who has already been partying enough to need a designated driver. In any case, Kirin Ichiban Shibori is Kirin's best selling true beer (not 2nd or 3rd category). The name of the beer comes from Kirin only using the first separation from the mash, or ichiban shibori, and not mixing it with the product of a second separation which is more common. キリンビール 一番搾り
Photo is a web capture for explanatory purposes, copyright belongs to the company.