Ito Ham is one of the major food companies specializing in meats, thus the ham in the name. Their cute mascot is drawn from the shape of sliced ham and is named Ham Kakaricho, or Assistant Manager Ham. Since sliced ham is used for most bento lunch boxes these days in Japan, the connection with cherry blossom viewing makes sense. The bottle of sake and the red cheeks would also be familiar to anyone in Japan. 伊藤ハム ハム係長
Photo is a web capture for explanatory purposes, copyright belongs to the company.