Suntory All-Free Non Alcoholic Beer

Suntory touts its All-Free non-alcoholic beer as the number 1 seller in this category. Non-alcoholic beers are cash cows for beer companies, because they are placed next to beer on the shelves, making them look cheap, when they are actually priced quite high. This product is called All-Free because it is alcohol-free, calorie-free and sugar-free. Interestingly, as I was searching for information on purines in relation to yesterday's post, I found an article claiming that non-alcoholic beers end up having higher purine content, so you get rid of one thing only to enrich something else you don't want. That is pertinent, because these non-alcoholic beers are popular among older and elderly people, the same people who might want to avoid developing gout.

The graph shows how the new formulation has improved: less off-taste, more beer-like, better after-taste, better mouth-feel, richer taste.


Photo is a web capture for explanatory purposes, copyright belongs to the company.

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