MOS Burger Ultraman Collaboration‏

MOS Burger is collaborating with Ultraman in a summer promotion. There are toys given away with children's meals, chances to enter on the internet for larger prizes (via QR codes received with kids' meals) and there are in store events around Tokyo. Ultraman is obviously huge among kids in Japan, but I have been surprised how well known Ultraman is outside Japan as well. Nothing like Pokemon, but still fairly well known.

http://waiwai.mos.co.jp/ultra/

Photo is a web capture for explanatory purposes, copyright belongs to the company.