This drink is honey and ginger flavored and contains 5,000mg of collagen. As with most such drinks in Japan, the claim is made as much the product name as possible. Uru is short for Uruoi 潤い and is a word frequently used to describe good skin condition although most dictionaries usually just say moisture. By changing uruoi to uru up, they imply that your skin condition will improve or go "up". うるアップコラーゲン、ロッテ
Photo is a web capture for explanatory purposes, copyright belongs to the company.