Akiyoi 秋宵 or Autumn Evening is a fall brew and is a second category beer. I don't see it here in the website, but on the package I bought in the store there was a notice that 1 yen from every can sold will go towards Tohoku recovery efforts.
Note - this fall beer went on sale August 21st. Increasingly, products get us ready for the upcoming season, instead of reflecting the current season.
Photo is a web capture for explanatory purposes, copyright belongs to the company.