Obviously, this is an elite category, but as I have mentioned before, it does place limits on this companies also. The two food companies, McDonald's and Coca Cola, both actively support the Olympics in all the media, but they cannot choose Japan over other countries. All the companies who support the JOC have signs on their sites cheering on the Japanese team.
http://www.joc.or.jp/about/partners/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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