The food companies in this category are Nissin, Meiji, Lotte, Nissin Oillio, Marudai, Zennno and possibly TBC. The odd thing about Zenno (or JA as many people know it) is that I can find very little mention of them being a sponsor on the internet. I believe their sponsorship is based on their support for Japan's table tennis team, but even that is sparse. Seems like they would make more of their investment. Most of these companies concentrate on a few top athletes in a few select sports.
http://www.joc.or.jp/about/partners/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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