Meiji Xylish Inc‏

Meiji has started a promotion for its Xylish brand of xylitol (a sweetener which actually promotes dental health) containing gum by opening a Xylish Inc. website. It is a pseudo company called Xylish Inc. and with a CEO named Fukuyama (福山CEO) and they are now taking suggestions for projects. Registering at the site does not require personal information. The company's goal is to support working people and project suggestions should support that goal. A number of projects will be selected. I assume that the selected projects will be addressed through online collaboration with people who register. Too early now to get a grip on exactly what this will look like. It does seem to be a fairly elaborate promotion though.

http://xylishinc.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.