MINISTOP Unagi Orders‏

MINISTOP, the convenience store chain, is taking orders for special unagi (eel) bentos for the day of the ox (土用の丑の日), July 27th this year, which is thought to be the hottest day of the summer. In Japan, it is tradition to eat eel on this day. The unagi from Hiroshima sells at a premium: 1,680 yen, compared with 1,380 yen for the Chinese unagi.

http://www.ministop.co.jp/syohin/reserve/unagi/

Photo is a web capture for explanatory purposes, copyright belongs to the company.