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Kracie is selling
gum aimed at older men who don't want to smell like older men. I looked up the main ingredient,
geraniol, and it is the main component of rose oil and is used in some perfumes, various flavorings and even tobacco, but I am not sure why it is supposed to have a specially good effect for masking old man odor or "otoko kusai" (オトコくさい).
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As I remember, another company isolated the main ingredient responsible for old man smell, but I am not sure what product resulted from that discovery.
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