The coffee shop chain Doutor is collaborating with Morinaga on two yogurt drinks which use Morinaga's probiotic yogurt Bifidus. One flavor is acerola-cranberry (acerola berries from Okinawa, honey from Argentina). and the other flavor is blueberry.
The copy on the advertisement encourages you to start the day with beautiful digestion. Bifidus yogurt contains Bifidobacteria BB536 and carries a FOSHU health claim, but that cannot automatically be extended to a yogurt drink which contains it.
In any case, this looks like it could be a very mutually beneficial promotion. 森永 ビヒダス ドトール
http://bifidus.jp/fun/tieup/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Pokka Sapporo is not just a beverage company, they also sell foods, such as this new product. This soup, called Kantanbimi, is a Kimchi and Yakgaejang instant soup. Kimchi is traditional Korean fermented cabbage and Yakgaejang is a Korean style beef and vegetable stew. Relations between Japan and Korea might have their ups and downs, but Korean food varieties can always be found in every supermarket or convenience store. ポッカサッポロ 韓湯美味 旨×辛×酸 キムチユッケジャン
The pictured advertisement is for a product giveaway (20 total), which requires logging onto the website to enter.
http://www.pokkasapporo-fb.jp/soup/fun/present.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Kei Nishikori appears in Nissin Cup Noodle commercials. He recently won the Barcelona Open tennis tournament, which bumped him up to the top 10 in the world. Since it has been a while for Japan to have someone in the top ten, he is very hot. This is a nice shot of Nishikori with the Nissin patch on his shirt, showing the red clay court he played on. 日清 錦織圭
http://www.nissin.com/jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
As a spinoff of their Lunch Pack series, Yamazaki is now offering flavored, hard rusk bread made from bread crust. This variety is a collaboration with a CoCo Ichibaya, a popular chain of curry restaurants, and is not surprisingly curry flavored. The packaging looks similar to that for the Lunch Pack sandwiches. I personally like seeing bread crust being made use of because in Japan crust is typically cut off and presumably wasted. ヤマザキ ちょいパクラスク
http://www.yamazakipan.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Burger King is selling items from a BK Acai series which features acai imported from Brazil. Acai is touted as a superfruit containing fiber, polyphenols, calcium, iron, amino acids, vitamins and minerals. The offerings include the BD Acai Sparkling (carbonated drink), the BK Acai Milk, and the BK Acai Bowl (looks like acai on a granola and yogurt bowl). バーガーキング
http://www.burgerkingjapan.co.jp/campaign/cp118.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Since reentering Japan in 2007, Burger King has now expanded to 83 locations which now includes 4 stores in Okinawa. バーガーキング
http://www.burgerkingjapan.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Nissui, one of the large marine food products companies, is selling an omega-3 fatty acid drink which carries a government approved FOSHU health claim. Naturally, the omega-3 fatty acids are derived from fish, most sardines and other blue skin fish. The 100 ml drink is yogurt flavored and contains 600 mg DHA and 260 mg EPA. The health claim is for reducing neutral fats in the blood. Clinical trials have shown that 12 weeks of daily consumption can reduce the level of neutral fats by 20%. ニッスイ イマーク
https://www.nissui-kenko.com/products/products162.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Nestle Japan has is offering its KitKat Matcha adult flavor (less sweet) variety in smaller bite size 10 packs. Other Japanese confectionary companies have also started introducing adult varieties in response to Japan's aging population. キットカット ネスレ
http://d.nestle.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
In another interesting collaboration between Tanita and Yamazaki to develop balanced, low calorie lunch packs, this time around they are offering a variety pack including a okara (high fiber soy pulp) salad on whole grain bread and a summer vegetable curry on white bread. Each Lunch Pack, consisting of one sandwich each comes to a total calorie count of 253.
Tanita is an international maker of health measurement equipment for such things as weight and body fat. They recently opened a limited number of restaurants, one right in the middle of the business district around Tokyo Station, which look like company lunch halls but but focus on well balanced, low calorie meals. These restaurants also have registered dieticians on hand for free counseling.
ヤマザキ ランチパック タニタ
http://www.yamazakipan.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
To compete with cheaper McDonald's and convenience store coffee, Tully's Japan is offering discount second cups of coffee. With a receipt (photo), you can go into any Tully's store on the same day and buy a short coffee for 150 yen. タリーズコーヒー
http://www.tullys.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
