The copy on the advertisement encourages you to start the day with beautiful digestion. Bifidus yogurt contains Bifidobacteria BB536 and carries a FOSHU health claim, but that cannot automatically be extended to a yogurt drink which contains it.
In any case, this looks like it could be a very mutually beneficial promotion. 森永 ビヒダス ドトール
http://bifidus.jp/fun/tieup/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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