Morinaga Doutor Bifidus Yogurt Drink

The coffee shop chain Doutor is collaborating with Morinaga on two yogurt drinks which use Morinaga's probiotic yogurt Bifidus. One flavor is acerola-cranberry (acerola berries from Okinawa, honey from Argentina). and the other flavor is blueberry.

The copy on the advertisement encourages you to start the day with beautiful digestion. Bifidus yogurt contains Bifidobacteria BB536 and carries a FOSHU health claim, but that cannot automatically be extended to a yogurt drink which contains it.

In any case, this looks like it could be a very mutually beneficial promotion. 森永 ビヒダス ドトール


Photo is a web capture for explanatory purposes, copyright belongs to the company.

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