I love this product design, I want to buy it for that reason alone. 7-Eleven has a large and growing private brand line and is now working on a line of premium privately branded products, called Seven Gold. This is their premium beer offering, developed with Suntory. These two also collaborate on the very popular 3rd category, private brand beer call The Brew. セブンイレブン 金のビール
Photo is a web capture for explanatory purposes, copyright belongs to the company.