Ben & Jerry's (Unilever) holds a world-wide Free Cone Day each year in early April. Japan was not an exception, with free cones being given out at 3 locations. News reports showed long lines at each location on April 8th, which also corresponded with a minor religious holiday, Buddha's Birthday or Hana Matsuri. ベン＆ジェリーズ
Photo is a web capture for explanatory purposes, copyright belongs to the company.