There are many seasonal products in Japan and very frequently, these products follow seasonal flavors. Peach season is upon us, so there are many peach-flavored products being introduced. (We are on the downside of strawberry season.)
This peach flavored Suntory chuhai is a good example. Chuhai is shochu, a Japanese distilled alcohol, mixed with a fruit juice usually, and sometimes another mixer. Chuhai are typically popular with females. サントリー チューハイ
Photo is a web capture for explanatory purposes, copyright belongs to the company.