Wendy's Pretzel Burger Comes to Japan

The Pretzel Burger that was a hit in the US last year, but has since been discontinued will now make a run in Japan, albeit only in 3 outlets. Wendy's and a number of other chains jumped on a pretzel burger (the bun is made out of soft pretzel dough) bandwagon last year. When the boom faded, many gave up on the special buns. Marketing analysis warned that Wendy's US was overly depending on flashy offerings, at the expense of tried and true menu items. In Japan, many of the chains are offering money losing ultra cheap menus, which they have to bankroll by selling premium burgers.


Photo is a web capture for explanatory purposes, copyright belongs to the company.

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