Kirin focuses a good part of its sponsorship on the Japanese National Soccer Teams (both men and women). They have done quite a good job as in many people's minds the national team jersey and Kirin are closely associated with one another. They also sponsor a series of international matches which together are called the Kirin Challenge Cup. The first match of this year will be Japan vs. New Zealand on March 5th. キリンチャレンジカップ 日本代表 ニュージーランド代表
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