Wendy's Premium Chili Burger

Part of Wendy's Japan "Japan Premium" line-up, "The Chili Burger" looks pretty nice. It isn't cheap though (780 yen). Wendy's presence in Japan is still very limited and McDonald's profits are suffering due to popular ultra-cheap offerings off its 100 yen menu. Getting people in the store and making a profit can be a challenging proposition.

http://wendys.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.