2012-11-21

Kirin Lager Beer


Kirin Lager Beer is more than Kirin's flagship brand, but it is clearly the iconic Japanese beer. Kirin Lager Beer dates to 1888, which is pretty impressive for an Asian brand. Asahi Dry has taken over the top spot in sales, but still has a way to go in my estimation, before it overtakes Kirin Lager Beer. Changes have been made to the production process over the years. Most notably in 1996, when Kirin switched to low temperature processing, which is still emphasizes in advertising. キリンラガービール

http://www.kirin.co.jp/brands/RL/products/lager/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

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