Lotte is selling a Halloween version of its Choco Pie (which is similar to what Americans know as a moon pie). The package says there is a secret flavor sprinkled by a witch, that can be found on a special webpage. Spoiler alert! - - answer - - sweet honey. Not sure if a flavor spinkled by a witch would go over well in the US bible belt, but it is no problem here.
Photo is a web capture for explanatory purposes, copyright belongs to the company.