Two Surprise Hits That Overwhelm Supply for Meiji

Meiji announced it was suspending sales of its new premium ice cream, Gran, due to excessive demand. Great problem if they can maintain excitement for the product. There are interesting similarities with a product last year. The same company could not keep Meiji R-1 probiotic yogurt on the shelves after demand suddenly surged during flu season. There is obviously no connection because the circumstances are different, just two cases of frustration with surprise hit products which could not meet demand - and both within less than a year. 明治ヨーグルト、グラン


Photo is a web capture for explanatory purposes, copyright belongs to the company.

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