Meiji advertises a proprietary two step roasting method in the production of its Meiji Pure Cocoa, 2段ロースト製法. The process is said to result in a rich flavor. This product has been renewed and is sold unsweetened for use in confectionary and drinks.
http://www.meiji.co.jp/meiji-cafe/pure-cocoa/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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