To match the more boy targeted Kamen Rider set, McDonald's is also offering a Tamagochi set with collectable Tamagochi cards. I have thought the Tamagochi fad dead many times over, but it just keeps coming back. This time as a popular TV show. These cards don't look anything like the earliest Tamagochi characters I remember, Japanese anime characters and toys do have a knack for evolving to stay relevant.
Photo is a web capture for explanatory purposes, copyright belongs to the company.