McDonald's Kamen Rider Happy Set

Kamen Rider is a children's (mostly boy's series that goes back many decades). The current incarnation is influenced by the many popular ranger programs in recent years. It appears the this year's Kamen Rider is titled GambaRide ガンバライド which is a cute contraction of Ganbare "fight hard!" and Ride. Happy Sets come with Kamen Rider collectable cards.

http://www.mcdonalds.co.jp/happyset/hs/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.