Sapporo Mugi to Hop Voting‏

Sapporo is holding a "I like fish" vs "I like meat" campaign with voting to promote Mugi to Hop (麦とホップ) happoshu beer which goes well with both. 2012 people will receive 400 g of Matsuzaka beef (松阪牛) and 2012 people will receive 800 g of Tokisake or Tokishirazu Salmon (時鮭). The number of giveaways obviously correspond to this year. Matsuzaka beef is a special beef from Mie Prefecture and Tokisake Salmon is a type of Salmon caught in a specific place and a specific time in Hokkaido. 5,976 people will receive Quo cards, making the giveaway to a round number 10,000 people.

http://www.sapporobeer.jp/mugitohop/senkyo/

Photo is a web capture for explanatory purposes, copyright belongs to the company.