2012-07-21

Meiji New Xylish Flavor‏

Meiji has relaunched its entire Xylish gum line and all four flavors carry a new label, but Deep Mint is the newest and claims to result from a new process that helps the gum retain its flavor longer. They are short on details, but mention capsules (do they mean encapsulation?). They also claim the secret to the great mint taste is what they call "triple mint" a combination of quality mint leaf, mint oil and mint "essence" or "extract". This is confusing, because it sounds like 3 ingredients, but I assume they are not using whole mint leaf and I am also not sure what the difference is between an extract and an oil in this case.

In any case, they claim great mint taste and extra long lasting flavor.

There are currently four flavors in the lineup: Deep Mint, Relax Mint, Crystal Mint and Hyper Cool.

http://www.meiji.co.jp/sweets/candy_gum/xylish/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

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