Nissui, one of the large marine food products companies, is selling an omega-3 fatty acid drink which carries a government approved FOSHU health claim. Naturally, the omega-3 fatty acids are derived from fish, most sardines and other blue skin fish. The 100 ml drink is yogurt flavored and contains 600 mg DHA and 260 mg EPA. The health claim is for reducing neutral fats in the blood. Clinical trials have shown that 12 weeks of daily consumption can reduce the level of neutral fats by 20%. ニッスイ イマーク
https://www.nissui-kenko.com/products/products162.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Nestle Japan has is offering its KitKat Matcha adult flavor (less sweet) variety in smaller bite size 10 packs. Other Japanese confectionary companies have also started introducing adult varieties in response to Japan's aging population. キットカット ネスレ
http://d.nestle.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
In another interesting collaboration between Tanita and Yamazaki to develop balanced, low calorie lunch packs, this time around they are offering a variety pack including a okara (high fiber soy pulp) salad on whole grain bread and a summer vegetable curry on white bread. Each Lunch Pack, consisting of one sandwich each comes to a total calorie count of 253.
Tanita is an international maker of health measurement equipment for such things as weight and body fat. They recently opened a limited number of restaurants, one right in the middle of the business district around Tokyo Station, which look like company lunch halls but but focus on well balanced, low calorie meals. These restaurants also have registered dieticians on hand for free counseling.
ヤマザキ ランチパック タニタ
http://www.yamazakipan.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
To compete with cheaper McDonald's and convenience store coffee, Tully's Japan is offering discount second cups of coffee. With a receipt (photo), you can go into any Tully's store on the same day and buy a short coffee for 150 yen. タリーズコーヒー
http://www.tullys.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Nestle has introduced round, bite-size KitKat chocolate balls which include the familiar layered wafer pattern and promised enhanced chocolate flavor. ネスレ キットカット
http://d.nestle.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Sports like squash, badminton, table tennis and indiaca are especially popular in Asia. Meiji with its Super VAAM sports drink (17 amino acids, CoQ10, carnatine) is sponsoring the 9th East Asia Squash Championships in Tokyo. 明治 スーパーヴァーム
http://www.meiji.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
As part of its adult flavor or adult sweetness series (meaning less sweet than usual), Nestle Japan has introduced a raspberry flavor. Nice since over the years here in Japan, I have noticed many products becoming as sickening sweet as their Western counterparts. ネスレ キットカット
http://d.nestle.jp/kitkat/limited/9416831.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
It looks like the Brazil Burger (pictured on the left), among the other countries represented in the World Cup country series of sandwiches, is designed to have the most visual impact. The bun has a soccer ball shape, and red and yellow bell peppers along with the lettuce give the burger a nice color arrangement. The two beef patties, cheddar cheese and smoky BBQ sauce round off this premium offering. The German Burger, described previously is shown on the right. マクドナルド ワールドカップ
http://www.mcdonalds.co.jp/campaign/worldcup/taste/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Nestle Japan has introduced a Vanilla Ice Cream flavor KitKat which is made to be refrigerated or frozen. I live in a family that regularly refrigerates chocolate because we like it that way. However, sweetness, aroma, and other factors related to taste are heavily influenced by temperature. Therefore chocolate is made to be eaten at room temperature. Unfortunately, a head to head comparison with a chocolate developed for room temperature is not possible because there is not another vanilla ice cream flavor. However, it would be interesting to see what changes have been made. ネスレ キットカット
http://d.nestle.jp/kitkat/limited/9416817.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
As mentioned on this blog previously, Nestle Japan has introduced a bakeable, pudding flavored KitKat. In a collaboration with Strawberry Cones, a pizza delivery service, a KitKat Pizza has been developed and is available for a limited time. You will probably have to act fast, but it might be worth the effort if only for the novelty. ネスレ キットカット
http://nestle.jp/brand/kit/bake/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
