In a somewhat bizarre move, the Morinaga home delivery service offered some makeup tips for female customers this week. This just shows that in many social trends, Japan is a decade or so behind the West. It is true that most of the home delivery decisions are made by women homemakers and they are targeted in marketing, but I think similar advice in the US or Europe would result in a good number of people being insulted. Marketing teams almost always consist of both men and women, so this was not just a case of men being tone deaf. 森永宅配
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