Haagen-Dazs SpoonVege Ice Cream

Haagen-Dazs Japan will be introducing two vegetable flavor ice creams on May 12th and has been doing a good deal of advance advertising. Certainly an interesting idea, and National Public Radio in the US mused, wrongly, that kids could get their vegetables for dessert instead. But actually no health or nutrition benefit is being claimed. Although there is some tomato paste and condensed carrot juice added, this is not a vegetable substitute. In fact, you could think of this as the opposite of telling kids to eat their vegetables because they are good for you. In this case, you get the vegetable flavor without much added nutrition. I suppose this could be marketed as a "healthy choice", meaning it is arguably more nutritious than the alternative due to the added vegetable concentrate. Commendably, Haagen-Dazs is not taking that angle.

In a move that fits with Japanese sense of food and color, each vegetable is paired with a similarly colored fruit - tomato/cherry and carrot/orange. ハーゲンダッツ スプーンベジ

http://www.haagen-dazs.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.