2012-10-27

Dole Sports Banana Lakatan

Dole is promoting the banana is a sports food and as such is using the Japan's Women's Soccer Team in commercials. They are calling the promotion and related sports goods giveaway Lakatan, but the meaning of that escapes me (and the Japanese I asked).

http://www.dole.co.jp/campaign28/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

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