Meiji Rilakkuma Promotion

Meiji is holding a giveaway of Rilakkuma (or Relaxuma リラックマ) goods. Rilakkuma has become one of the most popular character goods series in Japan. The name is a combination of relax and bear (kuma 熊) and people seem to feel a strong attraction to a cuddly little bear that just wants to lie around and do nothing. Most people are probably envious.

This promotion gives away tables, floor mats and glasses with the character on them. Entry requires mailing in bar codes from Meiji fruit flavored milk, Van Houten cocoa drink and Nestle coffee drinks - all in gable cartons and all manufactured by Meiji.

http://www.meiji.co.jp/foods_drink/drink/relaxuma/

http://en.wikipedia.org/wiki/Rilakkuma

Photo is a web capture for explanatory purposes, copyright belongs to the company.