Yesterday I mentioned the first Greek style yogurt in Japan, which reminded me of another yogurt which was sold here several years ago. Meiji, which sells Bulgaria yogurt - the top selling yogurt brand in Japan, also marketed a slightly condensed version based on traditional Bulgarian practices (Domasshuno ドマッシュノ) which was sold at a more modest premium and in larger containers (250 yen for 350 ml) than the Greek yogurt discussed yesterday (180 yen for 80 ml). Unfortunately a direct comparison of the products is impossible now, but it would be interesting. In the marketing for Domasshuno, the emphasis was placed on high quality (use of premium Meiji Oishii or Delicious Milk) and a proprietary low temperature culture process to produce a better texture.
(Meiji Domasshuno Yogurt info from 2007)
http://trend.foodsnews.com/products/view/393
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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