Suntory has introduced the French brand Orangina (carbonated orange juice) in Japan. Oddly, they are using Richard Gere dressed as a stereotypical Frenchman in adds, while alluding to a famous movie series "Otoko wa tsurai yo (Its hard to be a man)" by replacing the "man" with "Monsieur".
http://orangina.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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