Meiji Uzumaki Campaign

The campaign can be translated as something like "make mother happy, 5,000 yen spending money campaign", and sends postal payments of 5,000 yen to 1,000 winners. Entry is by proof of purchase mailed in on a postcard. The promoted products are Meiji family ice cream boxes including the popular uzumaki ice cream family boxes (mini ice cream cones which twirled tops to resemble soft serve ice cream).

http://www.meiji.co.jp/sweets/icecream/campaign/201203/

Photo is a web capture for explanatory purposes, copyright belongs to the company.