Kewpie Half Character Goods Giveaway‏

Kewpie celebrates 20 years of Kewpie Half with character goods giveaway. Entry is by affixing bar codes to a postcard and mailing it in. Kewpie Half is marketed as a new type of mayonnaise - roughly half the calories and half the oil using in typical mayonnaises.

Kewpie claims the secret to the products' good taste and reduced calories are two technologies: micro encapsulation, which increases the surface area of the oil (allowing for use of only half the vegetable oil as compared with typical mayonnaises), and egg taste technology which is not explained but retains the good taste of the eggs used. The egg taste technology is a recent improvement.

http://www.qphalf.com/pc/#/campaign/20th

Photo is a web capture for explanatory purposes, copyright belongs to the company.